The trend shows no sign of slowing. Olifėja’s momentum is especially impressive in a smaller European market where scale is often a limiting factor. “From the first engagement, our longtime partnership with the Olifeja team has been based on mutual trust to drive change and grow the business,” said Chris Allen, Senior VP of International Strategy for Scientific Games. “Instant games went from an afterthought to the backbone of growth.” Lessons for the Industry Lithuania’s story underscores some important lessons for lotteries of all sizes: Instant games are a proven growth engine. When supported by research, disciplined portfolio management and innovation, instant games can consistently deliver sales growth. Small markets can achieve big results. Lithuania proves that market size doesn’t dictate performance; strategy and execution do. Resilience matters. The ability to adapt to challenges — from a national currency changeover to global market disruptions — was critical to sustaining growth. Smart tech improves security and sales. Activating instant game tickets only upon payment enhanced safety, won partner support, and delivered nearly 10% sales growth in 2024. For other lotteries, the takeaway is clear: growth is possible with the right mix of research, innovation and partnership. “Not only has our work together proven to be an excellent demonstration of Scientific Games’ best practices for managing the instant game portfolio, but it has also resulted in increased revenues for Lithuania athletic federations for athlete training and Olympic preparation, as well as strong friendships across our teams that will carry on for years to come,” shared Allen. Looking Ahead Olifėja shows no signs of slowing down. With strong momentum in 2025, the company is wellpositioned to build on its foundation of researchdriven innovation. Future opportunities could include deeper integration of digital channels and more personalized player engagement. And 2026 will mark an important milestone: the 15th anniversary of Olifėja’s partnership with Scientific Games. It’s a reminder that long-term collaboration, built on trust and a shared commitment to innovation, can deliver not just results in the moment, but sustainable growth over time. “The future development of our partnership offers even greater opportunity for the introduction of even more engaging scratch game products and features,” said Muraška. As the Lithuanian lottery continues its journey, it stands as a blueprint for success. For the industry, the message is simple: when data, innovation, and resilience align, even smaller markets can deliver world-class results. Major Milestone: 15 Years of Partnership In 2026, Olifėja and Scientific Games will celebrate 15 years of collaboration. 2011: Partnership begins with a focus on transforming instant games. 2015: Navigated Lithuania’s transition to the euro. 2020: Sustained growth through global pandemic disruptions. 2022: Major portfolio optimization based on consumer research. 2025: Achieved 12% year-to-date sales growth. 2026: 15 years of partnership — and counting. The milestone underscores how long-term, researchdriven collaboration can fuel sustainable growth in any market. © 2026 Scientific Games, LLC. All Rights Reserved.
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