Public Gaming International January/February 2026 1
GAMING LABS (GLI) Letter from the CEO 2
BRIGHTSTAR 'Smile. Laugh. Gift. Scratch. 3
Table of Contents 4
ABACUS LOTTERY 'Make the Most Out of Every Sale' 5
FEATURED ARTICLES 6
MDJS 'Talent is Meant to Shine' 7
From the Publisher 8
BRIGHTSTAR 'iLOTTERY 2025 WRAP-UP' 9
PGRI INTERVIEWS: Robert Chvátal Chief Executive Officer, Allwyn 10
INTRALOT 'Driving Lottery Digital Transformation' 11
ARISTOCRAT INTERACTIVE 'Innovation Built for Growth' 13
IOWA LOTTERY at 40 14
Get ready to be inspired! Panel Discussion moderated by Harjinder Shergill Chima, Director of the California Lottery 16
SPLASHDOT 'Always be engaging' 17
PGRI INTERVIEWS Piet Van Baeveghem Secretary General, EL (European Lotteries Association) and David Gale Executive Director, NASPL (North American Association of State & Provincial Lotteries 'iet Van Baeveghem Secretary General, EL (European Lotteries Association) David Gale Executive Director, NASPL (North American Association of State & Provincial Lotteries' 18
SCIENTIFIC GAMES 'LITHUANIA's GROWTH STORY' 20
BRIGHTSTAR 'Fron Netflix to iLottery & Leverage AI' 22
SCIENTIFIC GAMES 'Powering Our Partners Digital Growth' 25
PGRI INTERVIEWS Matthew Lynch, President of Digital, Scientific Games 'Entertainment, Not Channels: Building Lottery Experiences for Digital-Native Players' 26
By Tina Wolf, VP of Business Development, Aristocrat Interactive 'From Dabbers to Downloads AN UNDERSTANDING OF THE EVOLVING PLAYER' 30
BRIGHTSTAR 'Test, Validate, Innovate. How can you refine a game post-launch to more fully satisfy player preferences?' 32
PHOTO COLLAGE 'Scenes from the EL Congress in Bern Switzerland on September 14-17, 2025' 37
PHOTO COLLAGE: 'Scenes from the Class of 2025 Lottery Hall of Fame inductees 42
By Philippe Vlaemminck & Beata Guzik 'TIME TO ACT…The duty to defend the lottery model all over the world. 45
PGRI SMART-TECH 2026 Westin Ft Lauderdale March 10-12 - visit Publicgaming.org to register 47
SCIENTIFIC GAMES 'DEAL OR NO DEAL' 48

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