28 PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2025 • Operational Efficiency: Allows activation of instant tickets at the point of sale, significantly reducing manual labor and theft risks. • Marketing Opportunities: Enables integration of lottery promotions into loyalty programs and in-store campaigns. For Consumers: • Convenience: Purchase lottery tickets alongside other goods in a single transaction at the checkout counter. • Simplified Process: Players receive a single receipt for both retail and lottery purchases. Why Choose IGT LotteryLink™? Retailers play a crucial role in the growth of the lottery industry—chain retailers alone account for 25% of U.S. lottery sales, approximately $21.4 billion annually. Yet adoption of in-lane lottery sales has been slow due to costs and system integration challenges. IGT’s innovative LotteryLink™ product addresses these barriers head-on, making in-lane solutions more accessible and scalable. LotteryLink™ does not replace all lottery terminals, which offer specific capabilities needed by retailers above and beyond the scope of in-lane sales. However, what LotteryLink does offer is the never-beforepossible means to easily and rapidly expand lottery sales in-lane across retailer locations. n Contact your IGT representative to simplify sales with IGT LotteryLink. Prior to the release of IGT LotteryLink™, a pilot program was conducted in partnership with the Texas Lottery at C Mart, a convenience store in Austin, Texas. From March to July 2024, IGT tested the solution, integrating lottery sales directly into the retailer’s point-of-sale system. The pilot began with Powerball and Mega Millions Quick Picks alongside six Texas Lottery scratch tickets priced between $5 and $50, later expanding to include up to 10 scratch games using ticket-by-ticket activation. IGT collaborated with C Mart to refine processes, while the retailer’s staff tested workflows to find what suited them best. The results were overwhelmingly positive: The staff at C Mart loved the simplicity of IGT LotteryLink™ sales and the ease of reconciling their sales reports. They were reluctant to part with the equipment at the conclusion of the pilot. LotteryLink offers a modern, frictionless way to sell and buy lottery tickets in-lane. It aligns with consumer demands for convenience while providing retailers with an innovative tool to drive sales and enhance customer satisfaction. IGT LotteryLink™ in Action Lottery players and potential players visit numerous chains and trade styles on a regular basis. These retailers are looking for growth opportunities and want to give consumers a reason to keep coming back. Lottery can be that reason. And LotteryLink makes it easy for any retailer to add lottery points of sale.” − Melissa Pursley, IGT Senior Vice President, Lottery Product Sales and Development Shown in foreground: IGT LotteryLink™ with optional stand and scanner. An industry-changing feature of LotteryLink™ is its integration with retailer’s point-of-sale equipment. Among other benefits, this allows retailers to maximize limited space on and behind the counter.
RkJQdWJsaXNoZXIy NTg4MTM=