37 PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2025 Flexible & Customizable IGT’s Digital Menu Board solution supports display in landscape and portrait modes, as well as the display of other lottery promotional content at the point of sale, including jackpot information for drawbased games. The solution is customizable for use with a wide range of monitors and monitor sizes, as well as counter, wall- or ceiling-mounted configurations. The size of the game art displayed is determined by the number of games shown on the monitor. IGT can work with lotteries to recommend the optimal monitor size to use with the Digital Menu Board solution, taking into consideration the intended position of the display within the store – for example, on the sales counter vs. on the back wall – to optimize readability based on how close consumers will be to the display. The Digital Menu Board solution can be connected directly to the terminal via hardwiring, or it can be driven by WiFi or Ethernet through the lottery’s network using IGT’s compact media player ShowConnect, which can drive the same display on multiple monitors in-store. Piloting an Unbeatable Experience To ensure a robust and adaptable solution, IGT initiated field trials with the Digital Menu Board solution. These included a substantial pilot program in partnership with the Missouri Lottery, encompassing 100 retail locations. This pilot was designed to put the solution through its paces in a range of retail environments. “We’re always looking for ways to increase sales, bring efficiencies, and modernize the retail environment,” said Brooke Higgins, Sales Program Expansion Manager with the Missouri Lottery. “The pilot provided an opportunity to see how these digital menu boards could help us meet those goals.” Missouri was one of first U.S. lotteries to pioneer the use of early, non-lighted menu boards and the first to embrace lighted menu boards, so it’s not surprising the Because the solution is in tune with IGT terminals inside the store, there is nothing to integrate. Retailers simply activate the ticket pack, then drag and drop the game symbol to update their digital menu display. Digital Menu Board’s integrated communication with the lottery central system enables retailers to configure the digital menu to match the physical inventory within their specific store − making near-real-time updates based on activated packs for sale.
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