4 PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2025 Publisher & Chief Executive Officer Paul Jason pjason@publicgaming.com President Susan Jason sjason@publicgaming.com Brand and Design Dan Eggers Design Honored Founders Doris & Duane Burke Subscriptions United States: $145 USD Canada & Mexico: $160 USD All other countries: $225 USD For email address changes, subscription requests and requests to be placed on our e-Newsletter distribution list, e-mail Susan Jason at sjason@publicgaming.com Contact Information PGRI, Inc. 1769 Flagstone Terrace, The Villages, FL 32162 PublicGaming.com T: +425.449.3000 F: +206.374.2600 Public Gaming International Magazine Published six times a year and distributed to readers all around the world. Electronic version is e-mailed and is also available on our news website: PublicGaming.com March/April 2025 Volume 54, Issue 2 ©2023 all rights reserved. Public Gaming Research Institute cISSN: 1042-1912 10 CHANGING THE CONVERSATION: CONNECTING WITH THE MODERN CONSUMER AND THE NEXT GEN’ PLAYERS Harold Mays President, North American Association of State & Provincial Lotteries 16 BUILD THE MUTUALLY BENEFICIAL RELATIONSHIP WITH YOUR RETAILERS THAT DRIVES LOTTERY TICKET SALES Tonya Beenders Chief Sales Officer, Arizona Lottery 18 INNOVATING THE FUTURE OF LOTTERY: INTRALOT’S PATH FORWARD Richard Bateson Chief Executive Officer, Intralot, Inc. CONTENTS MARCH/APRIL 2025 FEATURED INTERVIEWS
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