6 PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2025 Visit Our Family Of Websites PublicGaming.com industry news & information PGRITalks.com videos of conference presentations PublicGaming.org PGRI conference information PGRIDigitalLibrary.com magazine archive of past issues PGRIDirectory.com listing of lotteries and vendors PGRIAwards.com Showcase of industry honorees recognized by the Lottery Industry Hall of Fame PGRI Lifetime Achievement Award Sharp Award for Good Causes Lottery Industry Statesman and Stateswoman Award Rebecca Paul Mentorship Award Collaboration Award Subscribe To Our Free Digital Newsletters Receive our daily newsletters at no charge, published 5 times a week to bring you the latest breaking news in the global lottery industry. Send an e-mail to: sjason@PublicGaming.com with “add to Daily Digest list” in the subject line. FEATURED ARTICLES 8 FROM THE PUBLISHER Paul Jason 46 PULSE OF THE INDUSTRY: Synopsis of recent gaming industry news DEPARTMENTS 22 2025 HOLIDAY GAMES: UNWRAP THE MAGIC OF NEW PRODUCTS Scientific Games 26 INTRODUCING IGT LOTTERYLINKTM, THE AWARDWINNING SOLUTION THAT LETS RETAILERS QUICKLY AND EASILY SELL LOTTERY GAMES IN-LANE ON THEIR OWN POINT-OF-SALE DEVICES. 30 MODERNIZING LOTTERY GAMES TO MEET EVOLVING CONSUMER EXPECTATIONS Helmut Becker, Chief Executive Officer, ZEAL 32 EINSTANTS GETTING SLUGGISH? DIVERSIFY! THE CHALLENGE FACING ILOTTERY PROGRAMS IN THE U.S. Pollard Banknote 34 PREPARE FOR THE PARADIGM SHIFT IN PLAYER BEHAVIOR Simon Jaworski, Chief Executive Officer, Lotto Research Lorne Weil, Executive Chairman, Inspired Entertainment 36 BOOST PLAYER ENGAGEMENT, INSTANT TICKET SALES, AND OPERATIONAL EFFICIENCY WITH THE NEW DIGITAL MENU BOARD SOLUTION FROM IGT 42 BREAKING BOUNDARIES — INNOVATIVE APPROACHES TO TRADITIONAL MARKETING CHALLENGES: HIGHLIGHTS FROM EL/WLA BARCELONA 2025
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