The Lottery Corporation new appointments to drive product, brand and the digital experience
We’re today announcing three new senior team members to help shape the next chapter of our growth.
The new Brisbane-based appointees are:
- James Bickford - General Manager, Group Brand
- Sarah Taraporewalla - Chief Technology Officer, Digital
- Andrew Lang - General Manager Commercial, Lotteries
“We’re delighted to welcome James, Sarah and Andrew to The Lottery Corporation team. They are proven leaders in their respective fields and will play key roles in driving our evolution from a lottery operator to a digitally led entertainment platform,” our Chief Executive Officer Wayne Pickup said.
“Their appointments strongly support our intention to continue to modernise our platform for how Australians play today, with a focus on three levers to unlock new growth – product renewal, digital experience uplift, and data and AI.”
James Bickford brings global experience in marketing, digital, brand, and commercial growth, with a strong track record at organisations such as Allwyn North America, Camelot Lottery Solutions, Interbrand and Leo Burnett Asia. James will join the People & Brand team.
Sarah Taraporewalla is a technology executive with 20-plus years’ experience leading engineering teams to design, build, and scale digital products and platforms. She joins The Lottery Corporation’s Digital leadership team from global technology consultancy Thoughtworks where she was Chief Technology Officer (APAC).
Andrew Lang, who will join our Lotteries leadership team, is a global lottery expert with close to 20 years’ experience working in the US and UK lottery markets. He was most recently Chief Financial Officer of Allwyn North America and previously held Vice President roles in Finance and Strategy.
https://www.thelotterycorporation.com/news-and-media/the-lottery-corporation/new_appointments_in_digital_brand_and_product/new-appointments-in-product-brand-and-digital