IWG Rolls Out Daily Streak with Five North American Lotteries
New retention feature rewards consecutive daily play
October 19th, 2026: Instant Win Gaming (IWG), a leading supplier of eInstant games to NASPL and WLA-member lotteries, has introduced Daily Streak, a first-to-market feature designed to reward consecutive daily play. Daily Streak is already live with two North American lotteries, with three further launches scheduled for later this month.
Daily Streak introduces a wheel spin upon a player’s first entry into a participating game each day, determining their daily enhanced benefit. Players who return on consecutive days retain their existing benefit level or receive an improvement, while missing a day resets the streak and returns the wheel to its starting level.
Designed to align with lottery prize and game requirements, Daily Streak can be integrated across a wide range of games, making it a scalable solution for lotteries. By providing a consistent and rewarding player experience, Daily Streak supports ongoing engagement, strengthens player loyalty, and contributes to the continued growth of digital channels.
Atlantic Lottery became the first to introduce Daily Streak with Daily Streak Expander, followed by the Pennsylvania Lottery’s launch of Next Level Loot. The Kentucky Lottery is set to introduce Daily Streak Boost later this month, alongside Daily Streak Expander launches at the Virginia Lottery and New Hampshire Lottery.
The Daily Streak Expander game features a 3x5 game board that evolves alongside player progression through the Daily Streak wheel. As players advance through levels earned from Daily Streak spins, the game board expands, unlocking additional prize opportunities and bonus game experiences.
Together, the Daily Streak wheel and expanding board create a compelling progression journey that keeps the experience fresh, rewards continued participation, and drives sustained player engagement through evolving content and gameplay.
Jason Lisiecki, EVP at IWG, said: “Daily Streak introduces a new way for lotteries to reward players for consecutive daily play of featured eInstant games. We’re grateful to our lottery partners for helping bring this feature to market and see considerable potential for its application across our wider portfolio.”
***ENDS***
For more information, please contact:
Square in the Air
About IWG
IWG is the world leader in supplying digital e-Instant and instant win games to WLA and NASPL-member lotteries. It has 20 years' experience of making top selling, high quality games and the strategic know how to make them work.
Each year, IWG develops more than 300 new InstantGames for its global base of lottery customers. Its games consistently perform at the highest level, engaging and retaining players while driving superior sales results. It has the knowledge to deliver winning game portfolios, and the experience to make them grow.
IWG delivers an end-to-end solution covering all aspects of e-Instant development and portfolio management. The Company's InstantRGS (remote game server) delivers its content in multiple regulated jurisdictions from data centers in the United States, Canada, United Kingdom and Ireland. It has a broad library available via its InstantRGS with games covering many proven themes and mechanics that can be developed into an ideal offering for a partner's e-Instant and/or instant win program. InstantWinGaming.com.
William Bolton
Senior Account Manager