Lottery courier TheLotter quits New Jersey to focus on nationwide growth
One of several digital lottery couriers in the U.S. market, TheLotter, is abandoning New Jersey for pastures new.
The Maltese company’s American headquarters are in the Garden State, but it announced on Monday that it will suspend its operations there starting this week with a view to expanding in other states as part of its long-term growth strategy.
TheLotter currently operates digital lottery courier services in five states, also including Arizona, Minnesota, New York and Oregon. It competes with the likes of Jackpot.com, DraftKings-owned Jackpocket and Lotto.com.
TheLotter focused elsewhere
TheLotter joined a crowded New Jersey lottery courier market less than 18 months ago, in June 2024, offering residents the ability to play popular games like Powerball, Mega Millions and Pick-6 by ordering tickets directly through theLotter’s app or website.
Now, it will stop accepting orders as of Nov. 19. Any existing orders, multi-draw packages or draws from a subscription scheduled after that date will be canceled and fully refunded. Players have been notified and can withdraw funds until Feb. 17, 2026.
TheLotter US General Manager Barry Golombek said TheLotter is leaving New Jersey to allow it to focus on launching elsewhere in the country, as well as to further strengthen its presence in its other existing markets. TheLotter most recently expanded to Arizona in March and launched a revamped website in most of its states in recent months.
"This decision was not easy, but we believe it will enable us to reach more players across the country,” said Golombek. "By redirecting our efforts and resources, more customers will be able to order tickets for their favorite lotteries quickly and conveniently. We’re truly excited for the future. Alongside our broader expansion plans, we’ve been rolling out our brand-new website, and early feedback from players has been overwhelmingly positive.”
While TheLotter will be available in just four states once its New Jersey shutdown is complete, it has designs on adding others. It was active in Texas until that door closed this year when the state banned lottery couriers, and though it said in 2024 that it expected to launch in Florida soon, it has not yet begun business in the Sunshine State.
- https://sbcamericas.com/2025/11/17/thelotter-quits-new-jersey/