Andrew Leeper Joins Imagine Experience as Vice President of Marketing
Imagine Experience
Bill McCoy
(310) 849-5697
FOR IMMEDIATE RELEASE
Andrew Leeper Joins Imagine Experience as Vice President of Marketing
Award-winning lottery creative brings nearly two decades of industry leadership to Imagine Experience
AUSTIN, TX — Imagine Experience, the award-winning experiential marketing agency known for elevating brands through bold creativity and strategic storytelling, is proud to announce that Andrew Leeper has joined the company as Vice President of Marketing.
With nearly 20 years of experience in the lottery industry, Leeper brings a rare blend of creative vision, strategic rigor, and deep category knowledge to Imagine Experience. Most notably, he played a key role in helping establish the Texas Lottery as one of the leading and most respected lotteries in the United States—driving brand growth, player engagement, and award-winning marketing campaigns that consistently delivered.
“Andrew is a proven creative leader who understands how to build brands that matter,” said Bill McCoy, Founder and CEO of Imagine Experience. “His experience, instincts, and passion align perfectly with our mission to create meaningful, memorable experiences that move people.”
Throughout his career, Leeper has earned a reputation for pushing boundaries while staying grounded in player insights and business objectives. His work has been recognized across the industry for its originality, effectiveness, and ability to connect authentically with diverse audiences. From brand platforms and integrated campaigns to retail innovation and experiential activations, Leeper proved that smart strategy beats big budgets, stretching every dollar to deliver award-winning results. Over his tenure he helped grow Texas lottery annual sales from $3.7B to $7.91B.
At Imagine Experience, Leeper will lead marketing strategy and creative direction across the agency’s Fortune 500 portfolio of clients in and out of the lottery industry. His role will focus on experiential storytelling, winner awareness, and continuing to raise the bar for how lotteries engage players in an increasingly competitive entertainment landscape.
“Imagine Experience has built something truly special—an agency that believes creativity should be felt, not just seen,” said Leeper. “I’m excited to join a team that shares my belief in bold ideas, smart strategy, and the power of experiences to transform brands. The opportunity to bring fresh thinking to the lottery space alongside this talented group is incredibly energizing.”
Leeper’s appointment underscores Imagine Experience’s continued investment in talent and its commitment to the lottery industry. As lotteries evolve to meet the expectations of new generations of players, Imagine Experience remains focused on helping its partners stand out through innovation, creativity, and unforgettable experiences.
About Imagine Experience
Imagine Experience is an experiential marketing agency that designs and delivers immersive brand experiences across live events, environments, and integrated campaigns. With a deep understanding of the lottery and gaming industries, Imagine Experience helps brands connect with audiences in meaningful, measurable ways—turning moments into momentum and experiences into impact.
For more information, please visit ImagineExp.com or email
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