Public Gaming Industry
Advertising/Marketing
Nike's Air Jordan pre-release on Snapchat sells out in 23 minutes
Brief:
Nike became the first brand to sell a product directly through the Snapchat app over the weekend, with a special pre-release of...
IGT: by Ailsa McKnight Thinking Small at the 2018 EL/WLA Marketing Seminar
The Joint European Lotteries/World Lottery Association 2018 Marketing Seminar explored the assertion that “The Biggest Trend in Marketing...
Camelot reviews National Lottery ad account for first time in 10 years
National Lottery operator Camelot is putting its multimillion-pound advertising account up for grabs for the first time in a decade as it...
UK Gambling Commission warns Online firms told to take immediate action against unfair terms and conditions
Online gambling businesses have been warned to take immediate steps to comply with consumer protection law or face enforceme...
Amazon Imagines What Would Happen If Alexa Lost Her Voice in 30-Second Super Bowl Teaser
Jeff Bezos makes an appearance in the ad
Amazon will be in the Big Game.
The tech giant has released a 30-second teaser for its Super B...
Why Print Legacies Like Time Are Betting Big on Augmented Reality
The latest issue featured 4 AR activations
Last week’s issue of Time magazine is the first edited by a guest editor in its 94 years of e...