Public Gaming Industry
Advertising/Marketing
How Programmatic Disruption Is Creating a Fourth Era of Digital Marketing
From the dot-com bubble to the end of cookies
Online marketing has gone through three distinct phases so far, where innovation and econo...
Online Casinos Can Advertise on Google in 2020 as Ban Ends
Google is getting ready to change its advertising policies around the evolving U.S. gambling landscape.
The company plans to ease up on ...
Nederlandse Loterijchooses Mindshare Greenhouse, says goodbye to UM
Media agency will do strategy, media planning and buying of the 7 brands, such as Staatsloterij. The Lotto and Toto.
Nederlandse Loterij...
Watch: GKV, REJ make Maryland Lottery ad for Ravens scratch-off
A man sitting on a park bench at Federal Hill scratches a lottery ticket. Birds flock from over his shoulder and his ticket begins to glo...
By Lee Stuart Subscription Services– An Exploding Sales Channel
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By LeeStuart How Digital Transformed Advertising
Madison Avenue in New York City – once the glittering epicenter of the advertising universe - were Mad Men account executives drinking hi...
Illinois Lottery hands media rights to 360i
Dentsu’s 360i has been awarded a three-year contract by Illinois Lottery to handle media buying and planning.
Camelot Illinois confirme...
What It Means for Advertisers as Accenture Ventures Further Into Agency Turf
WPP is the first to respond saying it won’t participate in the consultancy’s pitches anymore
In the famous story, the smaller, weaker Da...
Kenya High Court Strikes Down Gambling Ads Ban
Kenya’s proposed highly restrictive regime on gambling ads may not come into force after the High Court’s strikedown
Kenya’s High Court...
Belgium Gaming Commission (BGC) to implement a tougher advertising code on licensed gambling operators
Belgium’s government has approved a further directive of CDV Minister (Christian Democrat) Koen Geens ‘gambling protection mandate’, whic...
DraftKings, FanDuel pull sports betting ads from Illinois airwaves
Sports betting operators DraftKings and FanDuel have pulled ads targeting an Illinois casino operator at the request of the state’s gove...
New South Dakota Lottery scratch ticket could get you a year's worth of pork
A new game from the South Dakota Lottery could send you home with a year's worth of bacon — or money, if that's what you're into.
Makin'...
Iowa Lottery announces giveaway promotion for unclaimed $1 million prize
(Des Moines) -- Iowa Lottery players will have a chance to win a $1 million unclaimed prize with a new promotion this spring.
Iowa Lotte...
Marcus Thomas Retains $9M Ohio Lottery Account Again
Cleveland-based indie agency Marcus Thomas has persevered one more time in its attempts to win the Ohio Lottery account.
The decision ca...
West Virginia Lottery Celebrates 2018 West Virginia ADDY Best in Show
WEST VIRGINIA LOTTERY NEWS
FOR IMMEDIATE RELEASE
March 14, 2019
West Virginia Lottery Celebrates 2018 West Virginia ADDY Best in Sho...
Maryland Set to Award $115 Million Lottery Contract to GKV and Pittsburgh’s MARC USA
Maryland’s Board of Public Works will be asked to approve a new Maryland Lottery and Gaming Control Agency contract valued at $115,478,00...
7Cs Of Marketing In The Digital Era
There are 7cs of marketing in the Digital Era
Content – It’s here we’d like to point out that ‘content’ takes on many different forms in...
ESPN launches daily sports betting show
A few months after sports betting began to break into the mainstream, ESPN is finally adding a gambling show to their daily television li...
Super Bowl LIII Ad Tracker: All About the Big Game’s 2019 Commercials
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How a 46-Person Agency Managed to Create 3 of the Year’s Biggest Super Bowl Ads
How a 46-Person Agency Managed to Create 3 of the Year’s Biggest Super Bowl Ads
WATCH ALL THE ADS at this LINK
Budweiser, Devour and Bu...
NBC Sports Washington is producing an interactive, alternate broadcast for the Wizards home game against the Milwaukee Bucks that will focus on sports betting
The future of sports betting in America is fast approaching, and the Washington Wizards want to be on the cutting edge. Starting Jan. 11 ...
Arizona Lottery created a unique QVC-styled commercial spot for its Holiday Scratchers campaign
For its Holiday Scratchers campaign, the Arizona Lottery created a unique QVC-styled commercial spot, produced an almost three-hour liv...
The 25 Best Ads of 2018 See the work that elevated storytelling and drove the conversation
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California Lottery: The Gift is in the Giving by David&Goliath
Agency: David&Goliath
Client: California Lottery
Date: Nov 2018
California Lottery continues its tradition of encouraging people...
How to Leverage Emotional Intelligence to Improve Upon Marketing Strategies
There is no shortage of leadership profiling tools available. From the DiSC Profile to Myers & Briggs to John Maxwell’s Leadership As...
Best Buy’s Super Bowl football commercial features mobile pioneers
on air | Super Bowl football commercial features mobile pioneers
WATCH HERE
| stars of mobile phone tech
We realized Silicon Valley ...
Maryland Lottery Winners to Travel with the Ravens
MEDIA ADVISORY
For Information, Contact:
Carole Bober Gentry
410-230-8725 (office)
410-365-6384 (cell)
carole.gentr...
Sorrell’s S4 Capital Is Bidding Against BlueFocus to Acquire Programmatic Buying Firm MightyHive
R3 estimates the deal at between $150 and $200 million
Martin Sorrell’s S4 Capital is in the throes of a bidding war to acquire MightyHi...
Outfront Media Teams With the MoMA as It Looks to Move Beyond Advertising
The company wants to avoid outdoor ad overload with more editorial content
A new program from Outfront brings art to subway stations.
...