Public Gaming Industry
Advertising/Marketing
New York “Small Risk & Big Gamble” campaign wins NASPL Responsible Gaming awards
Commission’s “Small Risk & Big Gamble” campaign wins NASPL Responsible Gaming awards and NCPG’s annual Gift Responsibly award
...
New York State Gaming Commission launches new advertising campaign
The new TV and radio campaign is called “A Chance to Dream” and reminds players that what is spent on games, benefits public schools.
...
Google makes GGL certification mandatory for gambling advertising in Germany
Google has issued an update specifically for Germany, informing advertisers that it will restrict the promotion of gambling services to b...
Australia may apply a blanket ban on gambling advertising across all media disciplines
Pressure mounts on Australia PM Anthony Albanese to stick to his principles and apply a blanket ban on gambling advertising across all me...
Genius Sports Partnering with Musk’s X on New Advertising Product
Sports betting data provider Genius Sports is partnering with X, the social media platform formerly known as Twitter, on the “Trend Geniu...
Allwyn celebrates the role of National Lottery players in Team GB’s and ParalympicsGB’s success with ‘Paris 2024’, Leo Burnett’s first major strategic work for the operator
July 18, 2024 CLICK HERE TO WATCH
Allwyn, operator of The National Lottery, has debuted ‘Paris 2024’ with its creative partner, Leo ...
Scientific Games and Fremantle Continue Successful Licensing Partnership with Iconic TV Game Show Brands
THE PRICE IS RIGHT, FAMILY FEUD and PRESS YOUR LUCK Lottery Games Add Irresistible Excitement to Lottery Retail and Digital Game Portfoli...
Watch some of the lottery ads from agencies around the world
Eurojackpot
Be a Winner Man
Agency: TBWA\NEBOKO
Georgia Lottery
Pirates
Agency: BBDO
National Lottery
Win o...
LONDON CALLING: GREETINGS FROM THE 2024 MARKETING SEMINAR
CLICK HERE TO READ
Lottery TV ads some of the latest
The Florida Lottery
XTREME
Agency: PPK
People’s Postcode Lottery
Is Your Door in The Draw?
Age...
Massachusetts Lottery’s Super Bowl ad features Taylor, new $50 scratch ticket
If you’re in Massachusetts and only watching the Super Bowl for Taylor, make sure you’re looking out for the Massachusetts State Lottery’...
Living Lucky with Luke Combs Promotion Culminates in a Night of Unforgettable Wins, Star-Studded Performances, and Lottery Magic
Living Lucky with Luke Combs Promotion Culminates in a Night of Unforgettable Wins, Star-Studded Performances, and Lottery Magic at the i...
NFL says Super Bowl viewers will only see 3 sports betting ads during broadcast of the game
Advertisements for sports betting continue to flood the airwaves, but the NFL said Tuesday that viewers will see only three such ads duri...
The media planning and advertising strategy of the UK National Lottery will be led by Omnicom Group subsidiary Hearts & Science
Lucy Buckley, CCO of Allwyn UK, said: “Lotto is the heart and soul of the National Lottery. As we take on the treasured institution that...
The New York Lottery is dropping the new Xtreme Multiplier Series of Scratch-Off Games
This film was brought to life by Vedran Rupic and the puppeteering hands of Legacy Effects
In January, the New York Lottery is dropping ...
Sportsbook Operators Boosted Ad Spending During Football Season
Not surprisingly, US sportsbook operators increased advertising expenditures during the ongoing 2023 football season.
From Sept. 1 throu...
Watch Jackie Walker, Director of Business Development - Lottery Solutions, SCA Promotions
CLICK HERE TO WATCH
Watch Jackie Walker, Director of Business Development - Lottery Solutions, SCA Promotions
Cadbury, Coke and National Lottery reruns prove you don't need new Christmas ads
CLICK TO READ
https://www.thedrum.com/opinion/2023/11/22/cadbury-coke-and-national-lottery-reruns-prove-you-dont-need-new-christmas-ads
Watch ad "Nice Antlers" Continuing the 'Scratch Experts' campaign for Connecticut Lottery scratch tickets
CT Lottery
Scratch Experts – "Nice Antlers"
Agency: Decker
Description
Continuing the 'Scratch Experts' campaign for CT Lottery scr...
The Illinois Lottery is a proud recipient of the NASPL award for the Best Digital Media Coordinated Campaign for our iLottery campaign, Get It
The Illinois Lottery is a proud recipient of the NASPL award for the Best Digital Media Coordinated Campaign for our iLottery campaign, G...
Watch Mississippi Lottery announce new scratch off games for November
CLICK TO WATCH HERE
https://www.wxxv25.com/mississippi-lottery-announces-new-scratch-off-games-for-november/
Surreal Lottery Ad Shows the Ongoing Surprise of One Man's Win
Winning the lottery draw is a dream for all who play it each week. However, one lucky man finds himself constantly surprised by the re...
WATCH BETC Paris Joins Forces with FDJ for the Historic Launch of Its New Game, Eurodreams
watch
https://www.adsoftheworld.com/campaigns/the-rain
Description
BETC Paris Joins Forces with FDJ for the Historic Launch of Its N...
Congratulations to the NASPL 2023 Award winners!
CLICK HERE TO SEE ALL THE AWARD WINNERS
The North American Association of State and Provincial Lotteries is pleased to announce its 202...
Arizona Lottery's "Arizona Adventure" campaign wins gold at the Graphis Advertising Awards 2024
The Arizona Lottery announced that its "Arizona Adventure" advertising campaign has received the Gold award at the Graphis Advertising Aw...
N.H. lottery takes bite at Massachusetts in ‘tax shark’ ad - The Boston Globe
You’ve heard of card sharks, pool sharks, even left shark.
Now meet the “no-good Massachusetts tax shark,” here to take a bite out of ...
News Corp Sells Stake In Gambling Startup Betr After Initial Investment Of $70m
News Corp has sold its shares in gambling startup Betr, which is for sale less than a year after its launch and having received a record ...
Spain: Wavemaker wins the State Lottery (Loterías y Apuestas del Estado) and Betting media contest
It has a base tender budget of 15,000,000 euros and an estimated value of 33,000,000 euros
It involves strategic and tactical planning, ...
WATCH the winner of the EL advertising awards in the category of Responsible Gaming by Loterie Romande
WATCH the television ad presented at the EL advertising awards in the category of Responsible Gaming by Loterie Romande at the EL/WLA Sus...