Public Gaming Industry
Advertising/Marketing
N.H. lottery takes bite at Massachusetts in ‘tax shark’ ad - The Boston Globe
You’ve heard of card sharks, pool sharks, even left shark.
Now meet the “no-good Massachusetts tax shark,” here to take a bite out of yo…
News Corp Sells Stake In Gambling Startup Betr After Initial Investment Of $70m
News Corp has sold its shares in gambling startup Betr, which is for sale less than a year after its launch and having received a record $2…
Spain: Wavemaker wins the State Lottery (Loterías y Apuestas del Estado) and Betting media contest
It has a base tender budget of 15,000,000 euros and an estimated value of 33,000,000 euros
It involves strategic and tactical planning, pe…
WATCH the winner of the EL advertising awards in the category of Responsible Gaming by Loterie Romande
WATCH the television ad presented at the EL advertising awards in the category of Responsible Gaming by Loterie Romande at the EL/WLA Susta…
The 3D billboard is advertising’s shiny new toy
“Over the last 12 to 18 months, we’ve seen tremendous interest and growth in anamorphic 3D billboards,” one out-of-home exec told us.
Two…
New Jersey Lawmaker Takes Aim at Sports Betting Advertisements
A New Jersey lawmaker is looking to crack down on how sports betting operators are advertising their products and to whom they are targetin…
All bets are off: why the Guardian has decided to reject gambling advertising
The gambling industry has grown rapidly in recent years, and Britain and Australia have led this global expansion. Many people like the occ…
New York Lottery Uses AI to Help Players Picture Jackpot Fantasies
McCann New York pioneers the brand-safe AI for the socially driven campaign
Everyone who plays the lottery dreams of what they'd do if the…
UK CAmelot: The National Lottery Heroes the Long-Lasting Love of Lotto Tom Hooper directs the adam&eveDDB campaign on the night of the first-ever National Lottery draw
A new campaign from The National Lottery spotlights the long-lasting love between its flagship game, Lotto, and its regular players.
'Poc…
Texas Lottery Commission’s creative in-house video efforts have been recognized by The Telly Awards
TEXAS LOTTERY COMMISSION HONORED WITH A PAIR OF TELLY AWARDS The agency has been named a Bronze Winner in two Branded Content categories
A…
The Secret Sauce: Key Ingredients to Experiential Marketing - Merrill Fullerton, Account Director, Alchemy3
PRESENTED at SMART-TECH MIAMI 2023
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Ontario wants to keep sports stars out of gambling ads
New proposal aims to reduce the appeal of gambling to kids
Sports gambling companies in Ontario may soon have to advertise their services…
Maryland Lottery recognizing legacy retailers during 50th anniversary
CLICK TO WATCH
https://www.cbsnews.com/baltimore/video/maryland-lottery-recognizing-legacy-retailers-during-50th-anniversary/
BCLC new ad campaign is urging gamblers to take a breather and make more responsible choices
The Crown corporation is urging gamblers to take a breather and make more responsible choices.
The British Columbia Lottery Corporation (B…
NYC Gambling regulators consider limiting use of 'play' in some lottery advertising
Regulators at the New York State Gaming Commission are weighing whether to limit the use of the word "play" in advertising by so-called lot…
INDIA: Google and digital news websites continue to promote gambling & betting ads despite Ministry of Information and Broadcasting advisories
Online betting and gambling promotions continue to be unabated despite two advisories from the Ministry of Information and Broadcasting (MI…
Movie trailers and sports betting delivered the most brand lift and audience in the Super Bowl
There’s a different kind of post-game analysis when it comes to Super Bowl advertising — the kind media buyers and planners do to find out…
Audiences are spending more time watching just about everything but traditional TV, report finds
Adults in the US are watching the equivalent of nine episodes of “Friends” in digital video each day.
Surprising absolutely nobody, Americ…
The American Gaming Association has spoken out against a proposed federal ban on sports betting advertising
The American Gaming Association has spoken out against a proposed federal ban on sports betting advertising.
A bill introduced last week b…
Allwyn still in process of creative review for National Lottery
New UK National Lottery operator Allwyn is reviewing its media account as it remains embroiled in an endless creative pitch between Leo Bur…
Fox Eyes Nearly $600 Million in Super Bowl Sunday Ad Revenue
Fox Eyes Nearly $600 Million in Super Bowl Sunday Ad Revenue And how the company avoided the soft TV ad marketFox recorded record revenues…
SCIENTIFIC GAMES 'READY SET PLAN'
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The UK National Lottery hosts Love Actually at the cinema
GOOD CAUSES
Wow that was quick! Nearly all of the tickets for The National Lottery hosts Love Actually at the cinema have sold out. Due to…
U.S. Senator Requests Caesars End University Sports Betting Partnerships
U.S. Sen. Richard Blumenthal has written a letter to Caesars Entertainment CEO Tom Reeg regarding his concerns about sports betting promoti…
Spain’s National Lottery releases trio of emotive Christmas films
To encourage people to buy tickets, the organization has released three moving festive films this year.
Each Christmas, the Spanish Nation…
Macy’s to host Thanksgiving Day Parade in the metaverse with NFT design contest
Alongside other brands trying out non-fungible tokens, Macy’s is hosting a virtual Thanksgiving Day Parade that lets viewers vote on thei…
The Lottery's Christmas Ad Is an Epic Romcom About Taking a Chance on Love
British operator Camelot's largest-ever festive campaign is a madcap romance that starts on a train
CLICK HERE TO WATCH
Luck brings two…
What are the new taglines online wagering companies will be required to show?
Online gambling companies will be required to ask punters, "What’s gambling really costing you?" and "What are you really gambling with?" u…
WLA Lottery experts discuss navigating a gambling advertising ban
In Europe and other parts of the world, the gambling industry is under pressure as regulations become stricter. On the one hand, authoritie…