Public Gaming Industry
Advertising/Marketing
Movie trailers and sports betting delivered the most brand lift and audience in the Super Bowl
There’s a different kind of post-game analysis when it comes to Super Bowl advertising — the kind media buyers and planners do to find ou...
Audiences are spending more time watching just about everything but traditional TV, report finds
Adults in the US are watching the equivalent of nine episodes of “Friends” in digital video each day.
Surprising absolutely nobody, Amer...
The American Gaming Association has spoken out against a proposed federal ban on sports betting advertising
The American Gaming Association has spoken out against a proposed federal ban on sports betting advertising.
A bill introduced last week...
Allwyn still in process of creative review for National Lottery
New UK National Lottery operator Allwyn is reviewing its media account as it remains embroiled in an endless creative pitch between Leo B...
Fox Eyes Nearly $600 Million in Super Bowl Sunday Ad Revenue
Fox Eyes Nearly $600 Million in Super Bowl Sunday Ad Revenue And how the company avoided the soft TV ad marketFox recorded record revenue...
SCIENTIFIC GAMES 'READY SET PLAN'
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The UK National Lottery hosts Love Actually at the cinema
GOOD CAUSES
Wow that was quick! Nearly all of the tickets for The National Lottery hosts Love Actually at the cinema have sold out. Due ...
U.S. Senator Requests Caesars End University Sports Betting Partnerships
U.S. Sen. Richard Blumenthal has written a letter to Caesars Entertainment CEO Tom Reeg regarding his concerns about sports betting promo...
Spain’s National Lottery releases trio of emotive Christmas films
To encourage people to buy tickets, the organization has released three moving festive films this year.
Each Christmas, the Spanish Nati...
Macy’s to host Thanksgiving Day Parade in the metaverse with NFT design contest
Alongside other brands trying out non-fungible tokens, Macy’s is hosting a virtual Thanksgiving Day Parade that lets viewers vote on th...
The Lottery's Christmas Ad Is an Epic Romcom About Taking a Chance on Love
British operator Camelot's largest-ever festive campaign is a madcap romance that starts on a train
CLICK HERE TO WATCH
Luck brings t...
What are the new taglines online wagering companies will be required to show?
Online gambling companies will be required to ask punters, "What’s gambling really costing you?" and "What are you really gambling with?"...
WLA Lottery experts discuss navigating a gambling advertising ban
In Europe and other parts of the world, the gambling industry is under pressure as regulations become stricter. On the one hand, authorit...
Sports Betting Is Revving Up Ad Spending For Fourth Quarter
Historically, advertising in fourth quarter has been the most expensive of the year driven by high demand of the holiday season. Traditio...
How Could the Arrival of Fan Duel TV Impact the iGaming Industry?
Thanks to an array of digital tech innovations, many new industries emerged, while others have found a new home online. The iGaming secto...
Ad tracking by online gambling industry comes under scrutiny
UK’s data watchdog assesses complaint on ways betting firms profile and target problem players
Dave, a Scotsman in his early twenties, r...
Fanduel Casino hires MICHIEF as creative agency of record
Casino platform is currently available in four U.S. states and Canada
FanDuel Casino has named Mischief as its new creative agency of re...
Norway media ordered to comply with Discovery TV gambling blackout
Norwegian gambling authority Lottstift has praised media counterpart Medietilsynet for upholding its decision to continue to ban gambling...
Why a CMO-CFO Alliance Is a Crucial Piece of the Digital Transformation Puzzle
Companies making the greatest gains through digital transformation today are those with a strategically aligned C-suite, where executives...
Leverage the Power of Sound for Your Brand
Build an audio strategy to connect with customers
Take a moment to think of a sound that always makes you smile. Maybe it’s your favorit...
Iowa Lottery Storytelling Receives Two Top Awards
CLIVE, Iowa — Two of the Iowa Lottery's recent ads telling the story of its products have received major awards.
The lottery's "Perfect ...
Commercial operators fighting with Tribal casinos over the rights for sports-betting in California
Expensive, dueling ad campaigns over allowing sports betting in California are ramping up ahead of the November election.
One measure wo...
Dueling sports betting ad campaigns ramping up in California
The back-and-forth is making for an expensive campaign as two powerful industries fight for your vote
Expensive, dueling ad campaigns ov...
The Belgian National Lottery wishes to point out that the article published in the daily "Het Laatste Nieuws" on Saturday June 11, 2022 does not correctly relate the facts
Official reaction: the National Lottery publishes its letter of October 1, 2021 in complete transparency
Following recent ar...
OZ Lotto Launches New Lotterée Campaign Via 303 MullenLowe Perth
303 MullenLowe Perth this week introduced Sue and Glenn – larrikin leads of a new OZ Lotto brand platform ‘Lotterée’, developed for Lotte...
Belgium Is the Latest Country to Strengthen Gambling Ad Regulations With Potential Ban
The proposal has been made across all forms of marketing apart from sport sponsorships
Belgium is the latest country to crack down on sp...
GET READY FOR THE SUMMER OF FUN WITH THE MISSISSIPPI LOTTERY
JACKSON, MISS. – Beat the heat with great prizes from mid-May through Labor Day in the Mississippi Lottery’s Summer of Fun promotion.
In...
By Ray Bates, former Director of the Irish National Lottery, former President of the EL, and now Honorary President of EL 'CELEBRATING TWO DECADES OF THE BIGGEST LOTTERY MARKETING TRENDS'
https://Publicgaming.com/PUBLICGAMINGMARCHAPRIL2022/PGIMARCHAPRILARTICLES/CELEBRATING.pdf
By Danielle Hodges, Director of Global Product Innovation & Development, for Scientific Games 'Add Some Magic to your Holiday Game Strategy'
https://Publicgaming.com/PUBLICGAMINGMARCHAPRIL2022/PGIMARCHAPRILARTICLES/HOLIDAYGAME.pdf