Public Gaming Industry
Advertising/Marketing
Sky limits TV gambling adverts to one per break amid campaign for pre-watershed ban
Sky will dramatically cut the number of gambling advertisements it shows amid rising concern over addiction and the prominence of betting...
The Digital Out-of-Home Industry Is Reaching a Programmatic Tipping Point, Execs Say
Standard-setting and better targeting were big themes at a trade conference this week
Digital advertising is bleeding into the physical ...
Wondering How to Connect With Your Ideal Audience? Try Targeting Them in the Real-Life Settings They Frequent
Going around third-party data and opening up a direct line of communication
Brands and marketers could gain a lot from finding out more ...
National Lottery puts retailers at heart of new TV campaign
The National Lottery is incorporating retailers into its new ‘Amazing Starts Here’ marketing campaign.
Newly-created TV advertisements t...
David&Goliath wins $295M California Lottery account
The West Coast agency retains it for another five years and vows to make brand number one lottery in America.
David&Goliath has won ...
Martin Sorrell’s New Business Plan: Cut Creative Agencies Out of the Loop Altogether
After overseeing some of the world’s top creative shops for more than three decades, Martin Sorrell no longer seems to think they play a ...
TVG/FanDuel launch two new gambling shows, the Lisa Kerney-hosted More Ways to Win and The Barstool Sports Advisors
The latest new gambling-focused shows are coming from TVG and FanDuel.
Back in July, we covered how FanDuel and its parent company Paddy...
Eye-Q Trivia sponsored by the Illinois Lottery
Have you seen the genie popping up in ads and billboards around town recently, saying you "can't wish for multiple wishes"? Turns out, i...
Data Fuels Irish National Lottery’s Latest Dynamic OOH Campaign
As part of its nationwide campaign to promote the new Lotto Plus game, the National Lottery is running an ambitious and innovative multi...
If You Click on the Idiotic Offer in Snickers’ New Banner Ad, the Brand Asks If You’re OK
BBDO New York
One Snickers For The Price Of Two
Luckily, after our sweater-wearing, vaguely John Denver-meets-Mark-Hamill inter...
Massachusetts Gaming Commission Blocks MGM's Roadside Video Ads
Massachusetts casino regulators have delivered a rare setback for MGM Springfield. The company wanted to play videos on a large sign visi...
Sports Betting: What Radio Stations Need to Know After Supreme Court Decision
This post was originally published on GSB's website as a Legal Alert on August 13, 2018.
Is Sports Betting Legal?
Until a recent Su...
“Today Italy sets a record in Europe: The first country to have abolished gambling advertising.”
https://pokerfuse.com/features/in-depth/29954-industry-shock-italian-senate-approves-sweeping-gambling/
Nick Jones @pokerprojones 8h8 h...
CBS is already seeing the benefits of sports gambling ads
One CBS-owned station has begun to air gambling ads, and the company is reaping the benefits.
As sports gambling grows thanks to this ye...
From Solemn and Lovely to Silly and Hilarious, Here Are the 5 Ads Up for an Emmy in 2018
CLICK HERE TO READ THIS ARTICLE
While certainly best known as a celebration of television’s biggest hits and stars, the Emmy Awards als...
La Marocaine des Jeux et des Sports win Advertiser of the Year for their campaign promoting women in sports
La Marocaine des Jeux et des Sports Advertiser of the Year at the African Cristal Festival La Marocaine des Jeux et des Sports (MDJS) was...
MLB will no longer allow teams and networks to accept sports betting advertising.
Major League Baseball decided that if it couldn’t get a piece of the sports betting pie, it would divert revenue in any way it could, st...
This Study Shows Which Creative Agencies Won What U.S. Business in the First Quarter of 2018
Leo Burnett led the pack, picking up 3 accounts
In a study released to Adweek measuring U.S. creative agencies’ new business activity in...
3 Ways Advertisers Can Use Mobile to Reach Consumers During the World Cup
During the 2014 games, the FIFA mobile app had over 18 million downloads
In the 21st century, consumers are increasingly transitioning t...
Ikea Created the ‘Sleepiest Print Ad Ever,’ Complete With Scented Ink and White Noise
Memac Ogilvy invents the next best thing to the brand's beds
kea promises you a good night’s sleep, but short of buying a bed from the g...
La Marocaine des Jeux et des Sports, Advertiser of the Year at the African Cristal Festival
Casablanca, May 9th, 2018
La Marocaine des Jeux et des Sports, Advertiser of the Year at the African Cristal Festival.
La Marocaine...
Prioritizing Creativity and Societal Value Will Lead to Organic Brand Growth
The best interests of businesses and societies haven’t always been on different trajectories. From the Industrial Revolution to the birth...
At the Kentucky Derby, Brands Focus on Being Part of the Experience, Not Just Logos
On Kentucky Derby day, home of “the fastest two minutes in sports,” there’s plenty of downtime at the Churchill Downs venue between thoro...
Lottoland is the new sponsor of ITV’s Who Wants to Be a Millionaire
Lottoland is pleased to announce that it is sponsoring the new series of Who Wants to Be a Millionaire, debuting its new host Jeremy Clar...
UK National Lottery is returning to primetime TV for the Lottery results
The National Lottery results are to be broadcast on ITV for the first time after more than two decades on the BBC.
The new-look results ...
Camelot picks Adam & Eve/DDB for £42m National Lottery ad account
Adam&Eve/DDB has won the £42m National Lottery advertising account after a competitive pitch.
The agency defeated the 14-year incu...
IGT Releases New Video White Paper “The Non-Player Point of View”
Posted 03/21/2018 by Gerard Caro
IGT has prepared a special five-minute video report presenting the unvarnished attitudes of non-, light...
Australia: Gambling Ads Banned During Sports Broadcasting
Gambling advertising will be a thing of the past during commercial sports broadcasting as of March 30th.
The new law means that gambling...
Arizona Lottery Wins Big, Lands 10 ADDY Awards
FOR IMMEDIATE RELEASE
Arizona Lottery Wins Big, Lands 10 ADDY Awards
Honor Recognizes Premier Creative in Advertising
PHOENIX (Mar...
Arkansas Lottery launched a new branding campaign showcasing many different ways Arkansans cans win with the Lottery
LITTLE ROCK, Ark. - The Arkansas Scholarship Lottery has launched a new branding campaign designed to showcase the many different ways Ar...