Public Gaming Industry

Advertising/Marketing

September 17, 2022

Sports Betting Is Revving Up Ad Spending For Fourth Quarter

Historically, advertising in fourth quarter has been the most expensive of the year driven by high demand of the holiday season. Traditiona…

August 18, 2022

How Could the Arrival of Fan Duel TV Impact the iGaming Industry?

Thanks to an array of digital tech innovations, many new industries emerged, while others have found a new home online. The iGaming sector…

August 5, 2022

Ad tracking by online gambling industry comes under scrutiny

UK’s data watchdog assesses complaint on ways betting firms profile and target problem players Dave, a Scotsman in his early twenties, rec…

July 15, 2022

Fanduel Casino hires MICHIEF as creative agency of record

Casino platform is currently available in four U.S. states and Canada FanDuel Casino has named Mischief as its new creative agency of reco…

July 15, 2022

Norway media ordered to comply with Discovery TV gambling blackout

Norwegian gambling authority Lottstift has praised media counterpart Medietilsynet for upholding its decision to continue to ban gambling a…

July 9, 2022

Why a CMO-CFO Alliance Is a Crucial Piece of the Digital Transformation Puzzle

Companies making the greatest gains through digital transformation today are those with a strategically aligned C-suite, where executives h…

July 10, 2022

Leverage the Power of Sound for Your Brand

Build an audio strategy to connect with customers Take a moment to think of a sound that always makes you smile. Maybe it’s your favorite…

June 28, 2022

Iowa Lottery Storytelling Receives Two Top Awards

CLIVE, Iowa — Two of the Iowa Lottery's recent ads telling the story of its products have received major awards. The lottery's "Perfect Fo…

June 20, 2022

Commercial operators fighting with Tribal casinos over the rights for sports-betting in California

Expensive, dueling ad campaigns over allowing sports betting in California are ramping up ahead of the November election. One measure woul…

June 17, 2022

Dueling sports betting ad campaigns ramping up in California

The back-and-forth is making for an expensive campaign as two powerful industries fight for your vote Expensive, dueling ad campaigns over…

June 19, 2022

The Belgian National Lottery wishes to point out that the article published in the daily "Het Laatste Nieuws" on Saturday June 11, 2022 does not correctly relate the facts

Official reaction: the National Lottery publishes its letter of October 1, 2021 in complete transparency Following recent arti…

May 19, 2022

OZ Lotto Launches New Lotterée Campaign Via 303 MullenLowe Perth

303 MullenLowe Perth this week introduced Sue and Glenn – larrikin leads of a new OZ Lotto brand platform ‘Lotterée’, developed for Lottery…

May 13, 2022

Belgium Is the Latest Country to Strengthen Gambling Ad Regulations With Potential Ban

The proposal has been made across all forms of marketing apart from sport sponsorships Belgium is the latest country to crack down on spor…

May 9, 2022

GET READY FOR THE SUMMER OF FUN WITH THE MISSISSIPPI LOTTERY

JACKSON, MISS. – Beat the heat with great prizes from mid-May through Labor Day in the Mississippi Lottery’s Summer of Fun promotion. In e…

April 30, 2022

By Ray Bates, former Director of the Irish National Lottery, former President of the EL, and now Honorary President of EL 'CELEBRATING TWO DECADES OF THE BIGGEST LOTTERY MARKETING TRENDS'

https://Publicgaming.com/PUBLICGAMINGMARCHAPRIL2022/PGIMARCHAPRILARTICLES/CELEBRATING.pdf

April 30, 2022

By Danielle Hodges, Director of Global Product Innovation & Development, for Scientific Games 'Add Some Magic to your Holiday Game Strategy'

https://Publicgaming.com/PUBLICGAMINGMARCHAPRIL2022/PGIMARCHAPRILARTICLES/HOLIDAYGAME.pdf

February 14, 2022

Gambling ads continue to get more airtime in the US

Sports betting is here to stay, in the US and around the world. Like any industry, gambling operators want to be able to advertise to attra…

December 25, 2021

Mannings featured in responsible gambling commercial

CLICK HERE TO WATCH AD https://youtu.be/W8iO6r1e-6k https://broncoswire.usatoday.com/2021/12/25/peyton-manning-caesars-sportsbook-respo…

November 7, 2021

THE POWER OF SOCIAL MEDIA

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October 14, 2021

The Texas Lottery Commission received three top lottery industry awards during the 2021 North American Association of State and Provincial Lotteries’ (NASPL) annual conference

FOR IMMEDIATE RELEASE MEDIA CONTACT: Media Relations, 512-344-5131 This email address is being protected from spambots. You need JavaScript enabled to view it. TEXAS LOTTERY PRESENTED WITH THREE…

August 15, 2021